Did you know that you can make quite good money writing slogans? This detailed piece shows you exactly how you can get paid to write slogans.
Are you witty with words? Can your words hack into people’s minds to bring out the intended message?
Can you make a lively and robust point in a few words?
If you said yes to the above questions, then there’s no doubt that you can become a slogan writer. And guess what? Companies are willing to pay heftily for your services.
There are hundreds of ways to make money online from the comfort of your home.
Writing slogans is known to a few, yet it’s as good as content writing, blogging, copywriting social media marketing, and virtual assisting.
You’re lucky that you’re reading this. And, to ease the suspense, let’s dive in and figure out how to get paid to write slogans.
Table of Contents
What is a Slogan?
A slogan is a precise and striking phrase that is not easily forgotten, mostly used in advertising.
It is an appealing phrase that is commonly used to help a company, a brand, or a product, stick in the minds of its consumers. Companies create these phrases with the hope of having a unique place in their consumer’s minds.
The catchier the slogan is, the less prone it is to being forgotten.
How Much Money Can You Make Writing Slogans
Slogans are valuable to businesses in today’s digital era.
Unlike writing copy, a slogan is the face of a company and represents a brand for a long time.
Writing slogans for money can pay you up to $200 for a single project on a medium company. You stand a better chance of earning more if your slogan is stronger.
Besides, the size of the company will determine your pay. A Fortune 500 company won’t pay you the same rate of a startup
In some instances, some slogan writers rake in $1000 for a piece of 10 words. What if you can write ten of these in a month?
It means that you can make enough money to lead a comfortable life just from your creativity.
What’s the Difference Between Taglines and Slogans
Taglines and slogans are two quite often confused words. If you want to get paid to write slogans, understanding the thin line gives you an edge over others in the competition.
Taglines are catchphrases that represent a product and can only last up to two years. It changes with trends that affect the marketing world.
Slogans, on the other hand, are emotional and based on a product’s fact. They can be presented in different voices and styles to connect with the audience emotionally. They can last for as long as your brand is on the market.
The process of writing a slogan isn’t as easy as such. But if you follow the right procedure, you’ll make a kill faster.
9 Best Ways to Make Money Writing Slogans
Here are our nine top-tier tips to get paid to write slogans as a side hustle or even as a full-time job.
Writing slogans is a surefire marketing technique with an impressive income if you master the craft. To some people, it comes naturally.
They’re born with it, and they need less to no additional input from formal education.
But does it mean that you can’t write slogans if you were not born with the art? Not really.
Training in marketing is vital if you want to climb the ladder to become the best marketer that writes slogans for money.
There are many tutors with loads of wealth on how to make a slogan. Ideally, it would also be helpful if you enrolled in a curriculum of marketing or advertising degree, with a substantial background in research and analysis of marketing strategies.
However, this still doesn’t mean that you won’t succeed if you don’t have a degree in marketing. Freelancing jobs are about skills and not academic credentials.
Your academics come in to help you market yourself to the big brands.
Still, your impressive work to previous clients can be your marketing weapon.
Enter Slogan Competitions
As Abraham Lincoln once said, “if you are given six hours to fell a tree, you should use the first four, to sharpen the ax.” This, in return, will enable you to use less effort in felling down the tree.
So, before you start hunting for the big game that will pay you hefty amounts, start small. One significant way is entering the many slogan writing contests available online.
Platforms like Slogan Slingers allows writers to compete for projects. A client lays a slogan contest for their business, service, product, or event. He/she pays a certain fee and flags the start of the competition.
The writers in the platform begin sending in their best pieces. The client will then choose the slogan that he/she thinks meets their needs. The writer is announced the winner and given the prize money.
Such competitions are good to kick-start your freelance slogan writing career. You get to compete with experts in the industry and also know how to navigate the industry.
Keeping it as Short as Possible and Witty
As of 2013, the average human attention span was 8 seconds. In 2000, it was 12 seconds.
As technology takes the better part of our daily lives, we get more information to process through social media platforms. This reduces our attention spans.
Marketers are coming with new ways to adapt to consumer behavior with the latest changes. The promising way is keeping their marketing content as short as possible.
Have a look at KFC’s slogan. “It’s finger lickin good.”
The four-word slogan penetrates through your imagination and brings out the visual experience you’d have with a wing from KFC.
If you want to get paid to write slogans, learn the art of simplicity, clarity, and conciseness.
Focus on Your Unique Selling Point (USP)
Writing slogans is about the inner you that is always different from the crowd. It makes you feel connected to your target market since you understand their pain points and can give them credible answers.
A good example is Crossoak Family dentistry. The dentist provides dental care to people having anxiety issues. On their website, you get treated to a chicken, which signifies fear of getting pain with tooth removal.
Their slogan? We cater to cowards. That is already a strong USP that makes their target market confident with their services.
Getting Extra Input from Your Buyers and Doing More Research
As much as slogans involve your inner passion, you also have to know what your client’s target buyers think. You then create something that targets them directly. It’s the best way to get new ideas.
You can do surveys to get opinions from your client’s audience. If you’re completely knocked out and can’t come with new ideas, it’s still reasonable to ask for help from fellow slogan writers.
Do this only if you have an impending order that is needed urgently.
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Making Your Slogan Humorous (If it Can)
Since most slogans stay for years, it would help if you make it more memorable by adding humor to it.
The best way is using your audience persona and creating something funny that only they understand your meaning.
Have a look at Lay’s slogan. You can discover some humor crafted in it that only their buyers would resonate with. In a nutshell, it simply means their chips are so delicious that one plate will never satisfy you.
The results? They get more sales.
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Practice by Writing Many Slogans Even if You Don’t Have Clients Yet
It’s not like you are a machine that will be churning thousands of slogans by the hour. Sometimes you get a brain-lock, and all you can do is stare at a blank page and get nothing.
When you try to think harder, what comes into your mind is the sweet and delicious fish fillet you had for supper.
It’s normal to feel this as a writer in general.
But sometimes you’re fired up, and ideas keep oozing out. You can’t just stop it. The trick is to maximize this and write for your practice.
You can jot down a few punchlines about your favorite brand that will be an inspiration in your period of inactivity.
Plus, you will be sharpening your craft. This will make things easier when you get your first order.
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Get Feedback from Fellow Slogan Writers
Your content may be gold to your eyes but crap to somebody else or vice versa. Getting feedback from a fellow slogan writer for your work helps a great deal.
If you’re still not right, they can step in with a few pointers to help you learn. The best people to get feedback from will be copywriters because they are in the same field. Their outside opinion will open your mind.
Sometimes even friends or relatives can help too. Think about it. Won’t they resemble your target market?
They are not experts in slogan writing. They will give you honest feedback from a customer’s point of view.
Look for Clients (Become a Freelancer)
There many opportunities to get paid to write slogans. We’ve already looked at joining Slogan Slingers and competing for the jobs. But that just works for the newbies in the field that want to create a portfolio.
Getting direct clients is the thing. And it’s simple as you only need to do a simple Google search.
You can quickly get gigs by searching “slogan writing gigs.” The results will amaze you.
Several freelance job pools also give freelancers great opportunities to meet clients and apply for these jobs.
Some of these platforms include:
- Get a Slogan
Here, you can search for slogan writing jobs and apply for them with epic proposals to land the gigs.
You can also approach companies directly with your ideas via cold-calling, pitching, or even walking to their offices. If they love your idea, then you have bagged your first client. The critical thing is that with effort, you can’t fail to get monthly gigs.
Better still, if you have patented a slogan, you can earn slogan royalties from a company that buys your work.
This can be a great source of earning extra income passively.
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Conclusion on Ways to Get Paid to Write Slogans
You will get a lot of information on how to get paid to write slogans online. However, what you need to understand is that slogan writing is not about putting some words down to go with a business’s logo.
It’s about creating compelling content that will be memorable, stick around a business’s brand, and help the companies grow.
If you can help a business in this, then you automatically become an asset to them.
Good thing! You already have the tips to kick start your career.
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