Are you on Snapchat? Did you know that you can make money on Snapchat? Here is our comprehensive guide on how to make money on Snapchat.
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How to Make Money on Snapchat (Social Media Income Guide)
Today, social media has become a part of our everyday lives. Social media has revolutionized the business world. People now can easily connect with their prospects and make money on social media platforms.
Snapchat is one of the fastest-growing social media platforms globally. While it took a whole year for the platform to hit 100,000 daily active users, its current active daily user base stands at 293 million.
These numbers show just how much potential the platform has when it comes to making money online. However, not everyone knows how to take advantage of this huge user base to make easy online money.
But, there's no need to worry. In this article, we will delve into how to make money on Snapchat, giving you the best tips on how to go about it.
Snapchat Overview
Developed by Bob Murthy and Evan Spiegel in 2011, Snapchat allows its users to share interesting stories, photos, and videos with their followers. One unique aspect of this social media channel is that its messages disappear after the intended audience person sees it.
A Snapshot story can also disappear after 24 hours. Snapchat enables its users to make money with a private Snapchat since they can share audacious and explicit images confidently with a Snapchat Premium account.
With Snapchat, you can do selfies, emojis, masks, and filters. You can also use the app to make a video call.
Snapchat has a “discover” section where 16 different social media outlets such as MTV, VOX, and BuzzFeed publish their content and news from their websites as snaps.
Also, it allows the presentation materials in non-standard formats.
Snapchat has been around for only ten years. But, the daily active users of Snapchat now stand at over 293 million.
According to a study conducted in 2016, Snapchat had more daily video views than Facebook and more active daily users than Twitter. The platform keeps rolling out new features to appeal mostly to the millennial generation.
How to Get Paid on Snapchat
Like most other social media platforms, Snapchat also offers its users a chance to make money online. However, you need to know exactly what to do before you can start making money on the platform – we will see this in a bit.
But first, you need to create a Public Profile. This is the first step when learning how to get paid from Snapchat.
Let's see how:
How to Create Public Profile on Snapchat
Over the years, Snapchat has significantly evolved in terms of features and functions. Initially, the platform was designed to allow users to chat with friends, send images, stories, videos, etc. However, it's no longer restricted to a friends' app only.
Now, there are other options that allow you to share your content with the general public, attract followers and even earn money from it. I'm talking about creating a public profile on Snapchat!
But how do you achieve this?
Well, here is a step-by-step guide on how to make a public profile on Snapchat:
- Open your Snapchat app and tap on your profile/your story icon on your screen's top left corner.
- Depending on your device or app, you will see an ‘Add to Snap Map' option under ‘Spotlight & Snap Map' or ‘Stories.'
- Pick the third dot beside this option to reveal the ‘Create Public Profile' option.
- After you tap on the option, the platform will introduce you to various features present on Tier 1 Public Profile.
- From here, click on the ‘Continue' button to proceed.
- Again, this leads you to another page. Here click on the ‘Get Started' button to proceed.
- The screen displays a disclaimer with the ‘Create' and ‘Cancel' buttons at the bottom.
- Tap the ‘Create' option, and your public profile is almost set.
- This will now lead you to the ‘Settings' screen, where you should see ‘My Public Profile' under the ‘Public Profiles' section. Tap on it.
- Here, tap on the ‘Edit Profile' option, edit your details, and your profile is now set.
Luckily, even with a public profile, you can still have a section for your friends, separating them from the public followers.
Tips to Build Your Snapchat Audience
Snapchat has impressive business potential. You can leverage the connections that you make on Snapchat to make money online.
The platform can be pretty lucrative, especially if you are targeting generation Z, which forms at least 70% of the users. However, the older generations are also slowly adopting the use of this platform.
Here we will explore more on Snapchat monetization ideas and how to make money on Snapchat as a method to make money online. But before that, let's look at how to grow your Snapchat account.
Best tips on how to get more Snapchat views and grow your audience:
- Use other social media platforms like Facebook, Instagram, and Twitter to invite and add your friends and personal contacts to Snapchat. Take advantage of your contacts on social sites and tease the kinds of exclusive content you will offer them if they follow you on Snapchat.
- Use tools like Canva to edit your images and video to make them more appealing to your audience.
- Promote other people on Snapchat and chances are they will also follow you back for that.
- Use content and crowd marketing to put your Snapcode in posts and articles.
- Post to your story daily at least 20 times consecutively but be careful not to overdo it. If you run out of content, you can use Envato Elements to download stock videos and photos to create engaging content.
- You can activate a coupon that offers a discount, promo code, or cashback.
- Convince other users to follow you; for example, you can get them from find friends of friends, social influencers, local celebrities and entertainers, and any other accounts that you like.
- Network on social media message boards where you and other members can exchange info, follow one another, and help your respective stats to grow.
- Display your Snapcode to let the people on your friends' list in other social media sites follow you on Snapchat. Alternatively, Post your Snapcode publicly to let people follow you.
- Get Snapchat shout-outs from users with many followers. In some instances, you can talk and appeal to influential users and ask them to share your username or give you a verbal shout-out in one or a few of their snaps. This will encourage their followers to check out your account. Alternatively, you can pay for shout-outs from private companies and high-profile individuals.
- Reach out to another user directly through a direct message or mention them in a snap to bring your account to their attention.
These tips explain more than just how to get more views on Snapchat. They show you how to get subscribers on Snapchat and attract more loyal followers.
I know, building an audience on Snapchat takes a lot of time and hard work. However, if you stay determined and creative, you can build a niche audience to then promote products, services, your own brand, etc.
Note: Do not confuse ‘Public Profile' with ‘Going Public.' These two terms mean entirely different things on Snapchat.
See Related: Ways to Write and Get Paid Instantly
7 Proven, Easy Ways to Make Money with Snapchat
So, do you want to learn how to make money on Snapchat? Here you! Already, we have covered the first crucial steps on making money on Snapchat, which include creating a public profile and building audience and viewership.
As you might guess, the number of your Snapchat views is a key determinant of how much money you make on the platform. Therefore, After you've collected a decent followers base, utilize these incredible options to make yourself some money.
1. Create and Promote Great Content for Products
If you create quality and engaging Snapchat content, you will manage to capture the interests and hook the attention of your followers. A study shows that an average person has a 12 seconds attention span.
So, you have a minimum period to build relationships with your followers.
You can use the different tools available to customize your content and to make it eye-catchy and attention-grabbing. Our favorite tool to use to make content more appealing is Canva.
They make the process of creating videos and content super easy. You'll be amazed. Check it out by using our link for a free sign-up.
For example, you can use captions, emojis, stickers, doodles or creatives, and more. Use the creative that is permanent depending on your target audience, which is mostly millennials.
Also, you can use your Snapchat platform to promote content products such as ebooks, video courses, or audio programs, and more and sell them to your followers.
If you create great information and content, then design and promote it well, you will increase your customers and sales.
2. Design and Launch Geofilters to Promote a Place or an Event-Related to your Business
You can create and launch a free geofilter for a public venue related to your niches, such as parks, neighborhoods, or cities. Snapchat users often share filters, even the ones that are branded.
You can create a geofilter when you want to hold an event in that specific place or if you are opening a new store.
Geofilters help you promote your business or create more awareness for your brand. And with the large Snapchat userbase, you can be sure to get some good business here.
Generally, geofilters come in two options; personal and business. When creating a business geofilter, then you must include trademarks or logos. ‘It's not possible to use phone numbers, contacts, or URLs when sharing a geofilter.
But do you know how to make a Snapchat filter?
Well, all you need when creating a geofilter is to take a photo or a short video and then swipe to view all the filters that you can access and pick the appropriate one.
Always customize your geofilter using Snapchat's templates in Illustrator Formats or Adobe Photoshop and then test it using different images.
Then, download your geofilter and set the right time and date, select a location, pay for the filter, and confirm your order.
You can easily measure your geofilters effectiveness using the app's necessary reports.
See Related: Best Online Jobs to Make Extra Money
3. Create Snap Ads and a Call-to-Action to Your Services
One way to make money with Snapchat is through the creation of call-to-action buttons. If you create a call-to-action button with teaser images, you can make your followers want to click on them.
Create a button that convinces people that they can make profits or you can solve their issues in the best way.
After that, ad your Snapchat username to your other profiles as well as your email signature. Also, when you put your stories on display, remember to put your Snapcode wherever possible.
You can leverage the connection of social media to advertise your services. Research shows that over 500,000 users check through Snap ads during the day. You can create and deliver your message to your target audience using Snap ads.
Snapchat has an ads manager to conveniently help you with this though it is restricted in some countries. The app supports specific ads formats, including Snap ads to listen, watch, and more.
See Related: Free Ad Revenue Calculator
4. Promote Affiliate Products
Snapchat is also an excellent platform to do affiliate marketing. Invite as many followers as possible to follow your account on Snapchat.
You can become an Amazon Associate and promote products of your choice to earn commissions on them. The best and effective way of promoting affiliate products is through writing reviews.
For example, if you have personally used a product and liked it, you can let your followers know about it. Share extensive product reviews showing the benefits of using these products on your blog.
Give the right side and the wrong side of using these products and be honest. You can even incorporate the use of a video if you so like.
If you have a vast audience, you can make money with affiliate marketing by recommending any product to your followers and getting a percentage or commission from clicks or sales.
Sign up for FlexOffers to start partnering with thousands of different brands to promote their products. They have an awesome referral program, so you will revenue every time you refer someone in addition to the money you make promoting products!
Read more about the platform in our full FlexOffers review.
See Related: Best Online Business Ideas to Make Money
5. Promote Products Using Sponsored Posts and Visual Images
With Snapchat, you can share sponsored posts that promote your business products and services. Snapchat gives its users a chance to create a business page where they can share more information about what you do. You can use this platform to find prospects and to increase your customer base.
Avoid over-promoting your products because your followers may find them not suitable. Try to mix things up and create some posts that can add value to your followers.
When developing your products and services, create a catchy call to action.
Let your audience know how they will benefit. You can use videos to demonstrate to your followers the advantage of using your products. Implement the ideas that are working.
For example, if women and little puppies easily capture the attention of your audience, then use them more.
Remember that Snapchat focuses on the impulsivity of people. Therefore, if you want to make a sale, then you must match the mood and the energy level of the users.
Use ideas that mostly appeal to young people between 18-34 years old.
For example, you can add art to the snaps, such as Halloween masks, and fancy dresses, etc.
If you can create handmade crafts, clothing, knitted items, and art pieces, then you can use this app to showcase your products to your followers. You can direct your followers to your Etsy account to check out your products.
You can also create videos to showcase your products and to let your followers know how they can find you. This can be an excellent opportunity to increase your customers and ultimately increase sales.
See Related: 14+ Gig Economy Jobs to Work Anywhere.
6. Create Sponsored Lenses and Posts to Promote your Coaching or Consulting Services
You can also use Snapchat to promote your coaching or consulting business. If you are a fitness trainer or a life coach, you can use Snapchat to create more interest in your services.
You can connect with your target customers and generate leads for your consulting and coaching business on Snapchat.
You can invite people to join you on Skype for coaching and consultancy services. Charge a fair rate for your time and efforts. You can also use the opportunity to sell ebooks and video courses that you have on a specific subject.
Sponsored lenses and posts are unique ways of promoting Snapchat. You can offer your branded lenses whose creation is a prerogative of Snapchat. Snapchat can create a design with your products and logo on it when you explain your business goals.
The audience can see and share the lenses with others. Friends can recommend a sponsored lens to others.
Different brands, such as ‘L'Oreal and Michael Kors, are using sponsored lenses to increase their sales and rates. Research shows that sponsored lenses are more memorable and can increase business sales than other channels.
Sponsored stories are also ideal for promotions. Snapchat displays sponsored stories in the special section where users see them by default when they are looking through the stories of their friends.
When using sponsored stories, you should make the story catchy to hook the attention of the audience.
7. Use Snapchat Premium
This is another effective way of making money on Snapchat, which many users on the platform are utilizing. However, you should note that Snapchat Premium isn't an official money-making feature on Snapchat.
In fact, CodetoRank refers to this feature as nothing more than your regular account. The only difference is that you have the option to lock your content so that anyone who wishes to access it has to pay.
Many influencers are earning through Snapchat Premium by posting adult content. Followers who wish to access the content pay a subscription fee, either on a monthly or bi-weekly basis.
However, this doesn't mean that you can't make money with the Snapchat Premium app without posting adult content. The truth is that you can! There are numerous influencers who have found other interesting content that followers are still willing to pay for.
Essentially, all you need is to identify what your subscribers or followers want to see – something that would make them be willing to part with a few dollars.
An excellent alternative to ‘Snapchat Premium' is OnlyFans. OnlyFuns can also be a great option for promoting your Snapchat Premium content.
How to make a Premium Snapchat Account
As we have mentioned earlier, a ‘Premium Snapchat' is just your regular Snapchat account but has restricted the people who can access your content. Therefore, after setting up your normal Snapchat account, follow these steps to make it ‘premium.'
- Go to story view settings.
- Change the settings to friends only.
- Go to contact settings.
- Choose those who can message you.
This way, your account is premium, and you can share your content with selected people as you choose. You can then charge a certain premium for your content.
What are Subscriptions on Snapchat?
Snapchat subscriptions are not any different from subscriptions on other platforms like YouTube. The subscriptions are used to alert followers or subscribers of new content from their favorite influencers, brands, or content creators.
These can be an alert for images, videos, stories, etc. They keep subscribers updated.
Like with YouTube subscriptions, Snapchat subscriptions are also free. This means that you pay nothing to be alerted about new content.
How to make your Snapchat a Subscription
Not every Snapchat profile has a subscribe button. This is because, unlike YouTube, Snapchat has some strict guidelines and rules about how to achieve the button. The only way to get the button is if you become a Snapchat content creator.
And to do this, you have to fulfill these two requirements:
- Creating original Snapchat Lenses: This is what Snapchat is mostly known for. Simply visit Lens Studio on Snapchat and start creating those Lenses.
- Be consistent with your content: Before attaining that ‘Creator profile,' you should create a lot of content and do it consistently. This means that you must have fresh and captivating content in your account every time. This will help you earn the Creator profile and, subsequently, the subscription button.
See Related: 20+ Best Side Hustle Ideas
Monetization Tips for Snapchat
Here are a few tips to help you succeed in Snapchat:
- Consistently define your personality to offer the highest level of engagement.
- Make your stories and sketches playful and funny and playful; remember to emphasize more on the brand story and not the product itself.
- Always monitor the results and analyze whatever strategy you choose. You can keep an eye on the number of followers, their actions as well as responses, the number of views, and even find out what brought more conversion and optimization.
If you liked our guide on Snapchat, check out these tips and steps to make money on TikTok.
See Related: How to Choose the Best Blogging Platform
Conclusion on How to Make Money on Snapchat
Social media marketing keeps evolving. Snapchat is a social media platform that is gaining popularity with each passing day. Research shows that Snapchat reported that in a total income of $404 million, which is four times more than in 2015.
You can make use of this guide on how to make money on Snapchat to benefit from the Snapchat app as well as create a source of passive income.
Related Resources
- How to Come Up with a Blog Name: Tips for Building Your Brand
- List of Untapped Niche Markets: Target an Untouched Audience
- Highest Paying Survey Sites to Earn Cash Now
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