Are you looking to nurture and build your email list? With Leadpages, you can create attractive landing pages, as well as pop-ups. Go through this Leadpages review and see if it’s the right software for your business.
Leadpages Review 2020: An Affordable Audience Building Platform
For any business, growing a mailing list is a vital step if the company is to succeed. Currently, there are multiple avenues you can use to get there, but the most effective ones are through landing pages or opt-in pop-ups.
Doing this manually can be an uphill task, and that’s where the Leadpages comes in.
Creating the landing pages or opt-in pop-ups requires one to have the skills to code, posses design skills as well as have ample time for the task.
These are requirements that many entrepreneurs lack or can’t afford to pay it. For this reason, businesses have to find, and that will save them the high costs.
Numerous software solutions can do this job for you, but today we will look at Leadpages which we consider as one of the best landing page builders.
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But before that, understanding what is Leadpages is vital.
Leadpages software is a cloud-hosted landing page builder, as well as a lead generation solution that is built to serve both small and medium level organizations. The software helps businesses to create landing pages, grow web traffic, and acquire new leads for marketing campaigns.
Leadpages enable the users to generate mobile-responsive landing pages, as well as pop-up boxes through customizable templates.
The software offers an in-built Facebook ad-builder too that helps to pull information from Facebook pages to create marketing ads.
It provides an effective and affordable way that allows small businesses to collect leads, connect with their audience, and to close sales.
The platform is ideal, especially for companies that want to make money online, using their websites.
Numerous features make Leadpages remain as one of the best audience-building platforms for many people despite the emergence of many solutions.
The most distinctive features we will look at in this Leadpages review include:
1. A Drag-and-Drop Page Builder
Leadpages offers a landing page creator that uses drag-and-drop functionality. This feature enables users to create simple landing pages that best suits their needs quickly.
With over 100 landing page templates, which require minimal customization to work, this feature does it for you. These Leadpages templates are categorized by the conversion rate, which can be quite useful.
Using the conversion rate to sort the templates, makes it possible for users to select a template that is proven based on the data from Leadpages.
However, you may sometimes find a situation that requires you to undertake an action in a different way, such as:
- Add an image or a video to a page
- Adding a countdown timer to an event
- Slightly adjust the page layout
- Shift to a different location, the call to action, and more.
Something worth noting, though, is that multiple factors may affect the conversion rate. And since the template can be customized, it is sometimes difficult to attribute conversion independently to the template.
In addition to letting you edit and publish the high-converting landing pages, this feature allows you to customize them to what you need fully. That implies that you can:
- Add new components into any part of your page
- Shift individual components or an entire section to influence the information flow
One thing that will remain constant is the mobile-responsiveness of your page in spite of how many changes you make.
All these functions you can perform without any assistance from a programmer or designer. The main objective of creating landing pages is collecting email address, which can later be used to create customers.
Leadboxes are one of the best and easiest ways users can use to apply pop-up opt-ins on their sites. If you are not familiar with Leadboxes, they are simply the pop-up boxes which display on your screen just before you exit a site.
These boxes usually pop-up automatically or when triggered by a specific set condition. The 2-step opt-in is arguably the most common condition in which the site visitor is required to click a particular button for the Leadboxes to appear.
The main aim of using Leadboxes is to increase visitor engagement, which may result in the generation of more leads for the business.
Just like in the landing pages, Leadboxes has a drag-and-drop editor that make it simple for users to start operations in only a few minutes.
Some of the ways you can use Leadboxes include:
- Allowing the pop-up to display after a specific duration of time or after the page is viewed for a certain number of times.
- Let them pop-up as soon as the visitors seem like they want to leave the page.
- Using the 2-step opt-in where the user must click a button or link for the pop-up box to appear.
The use of micro-commitments is a proven way to improve conversions, and that’s why we are currently seeing them everywhere. Traditionally, Leadboxes were being customized similarly, just like the standard landing pages, which turned out to be a downside. It led to the Leadboxes looking almost similar.
However, the introduction of a drag-and-drop Leadboxes has significantly changed this. With the new feature, the user can now take full control and design how they want their Leadpages to be.
One can also make use of the videos and countdown timers to boost their conversion rate.
A content upgrade is one area where Leadboxes portray their supremacy. Together with Leadpages’ automatic delivery process, they form the perfect combination to create and deploy your content upgrade quickly.
3. Alert Bars
Leadpages also offer alert bars that enable you to pass messages to the users without interfering with the users’ experience.
These alert bars are a comparatively mobile-friendly tactic that provides a simple way to add CTAs to pages that may otherwise be able to generate leads.
With Leadpages, all these become easy, and you won’t have to use any codes or plugins to be able to use the alert bars.
If used in combination with exit-intent pop-ups, they can make a significant difference to the conversion rates of the landing page.
See Related: 10 Best Free Blog Fonts for Readability
Leadlinks, on the other hand, enables your existing subscribers to sign up or join lists for new offering by just a single click. With Leadlinks, the subscriber does not require to sign up twice as the first time is enough, and their emails are already added into your email database.
Put in simple terms, Leadlinks are mostly a single-click link or signup page.
All these tools are used to help a business generate more leads, which may, in turn, convert to customers. And although they have different ways of doing this, they all have the same end goal.
Another incredible feature is Leaddigits, which is a feature that enables your businesses’ audience to sign up to your email list using a text. The basis behind leaddigits is to create a text list.
Through this, you are not only able to collect emails but also have their phone numbers.
The phone numbers can prove to be more beneficial, especially to people who will prefer using texts instead of emails.
Leadpages software offers three pricing structures, which include standard, Pro, and the Advanced plan. These plans are categorized based on the size of your business.
The Standard plan caters to the new businesses, the Pro for the growing companies, and the Advance plan for the agencies.
Since the platform is not designed for large enterprises, it does not offer a plan for the enterprises.
You can pay for any of these three plans either every month, an annual basis, or a 2-year basis. The longer the option, the cheaper it becomes.
1. Standard Plan
The plan costs $37 per month when billed monthly or $25 per month when billing is done annually. This is plan caters to the new businesses and comes with the following features:
- One Website
- Unlimited landing pages
- Infinite pop-ups
- Unlimited Alert Bars
- Unlimited traffic & leads
- New free custom domain for annual purchase
- Free hosting
- More than 200 landing page templates, and more
2. Pro Plan
The second pricing plan for the Leadpages is the Pro plan. In this plan, the growing businesses are catered for with the favorable prices. When billing is done monthly, the plan costs $79 per month while it cost $48 per month if billed annually.
Some of the numerous features in this plan include all those in the standard plan plus:
- Three websites
- Weekly group coaching
- Online sales and payments
- Unlimited A/B split testing
- Email trigger links
- Ten opt-in text campaigns
Personally, I use the Pro Plan. It’s great if you have a few websites and need to step up your lead generation game.
3. Advanced Plan
In this plan, the marketing agencies get the right tools and features to grow their businesses. The plan costs $321 per month when billed monthly, or $199/month when billed annually.
Features that come with this plan includes all those in the Pro plan plus:
- 50 websites
- Advanced integrations
- Five pro-sub-accounts
- 50 additional opt-in text campaigns
- 1-on-1 Quick Start Call
- Leadpages virtual workshops
With Leadpages free trial, you can start using any of the three plans for 14 days, before you start the actual plan.
How Leadpages Works
Since the Leadpages purpose is to help create landing pages and drive more traffic in various pages, any action on the page is to ensure more conversions. Leadpages works by assisting the businesses to acquire emails, and phone numbers of page visitors and subscribers, which later can be converted to actual customers.
By choosing a subdomain which is practically the company’s name, you are allowed to use this as your URL for you decide to publish your page through the Leadpages servers.
Leadpages solution enables businesses to link their marketing campaigns with other multiple marketing tools.
These include payment processors, webinar platforms, and email automation, among others.
The platform also allows its users to view how their campaigns are fairing using a real-time dashboard, as well as enabling them to analyze their ROIs.
With social media integration tools such as the Facebook ad-builder, Leadpages allows for the creation of ads from data collected from Facebook pages.
Also, Leadpages offers various customer targeting tools, as well as segmenting ones to help create and undertake marketing campaigns for the target audience.
Leadpages Pros and Cons
Here are the upsides and downsides of Leadpages as a tool for audience building.
Pros of Leadpages
- Offers a drag-and-drop editor that is ideal even for beginners
- Over 200 free templates, and also more paid for templates
- Easy to build A/B tests
- Offers built-in analytics
- Simple two-step opt-ins
- Great selection of widgets
- Provides a lead magnet feature for asset delivery
- Numerous integrations with email marketing tools, webinar services and more
- Useful added functionality in Leadlinks, Leadboxes, and Leaddigits
- Allows to create a complete conversion optimized website in just a few clicks
- The alert bars let you add “notification” style forms, as well as CTA’s on your site
Cons of Leadpages
- Although Leadpages offer a responsive preview, there is a limitation in designing the responsive version for a page
- The pricing for Leadpages is a bit high and out of reach to a majority
- The cheaper plans don’t provide all necessary features, and therefore you have to incur more cost to perform extra tasks such as A/B test pages
Leadpages Drip Integration
That’s right! After constant requests by customers for the integration, you can now relax as it has been done. The new integration between Leadpages and Drip offers you numerous possibilities for sophisticated email campaigns.
The Drip uses the same basic principle as in drip irrigation. Instead of bombarding your clients with information that they may not even read and upsetting them, you can share crucial information in sequence.
After a subscriber opts to join your email list, you can share what you want to drop by drop without flooding them with information.
The combination of Leadpages and Drip allows for this sequential transfer of data to subscribers.
See Related: How to Get 100,000 Monthly Pageviews
Conclusion on Leadpages Review
Seeing that growing the web traffic of your page, as well as converting the visitors to actual customers is a vital thing to many, Leadpages then becomes an essential tool.
With the many tools in the market, I hope this Leadpages review will help provide a solution for you to grow your audience, as well as your customer base.
Do you think Leadpages is the best landing page builder? Let us know in the comments below.