What are the top influencer brands to promote? That's a common question, especially for first-time influencers. And we have just the right answers for you. Read on to find out.
Being an influencer is not as easy as many people might deem it to be. It's a full-time job that requires dedication, talent, and a lot of hard work if you are to succeed. However, with the right strategy and collaborations, you can reach the pinnacle of success.
One of the best ways to achieve this is by partnering with brands that share your values and appeal to your audience. Without the right brands, you might be doing a lot of hard work with minimal returns. Or, as they say, a lot of donkey work.
So, how would you know the best brands or products to promote? Today is your lucky day. Why?
We have compiled a list of just the right brands to consider for your influencer journey. And without further ado, let's dive in.
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Top Influencer Brands to Consider
Despite the influence that influencers have on their audience or following, success in marketing various products varies. Some product categories or brands will do well than others despite the influencer putting in the same amount of effort.
So, what is the secret? Understand your audience and choose brands that resonate with their needs. Here are the top brands that are undeniably popular among the social media consumers:
1. Fashion Brands
Fashion has one of the widest ranges of products. And this makes it quite popular among influencers and social media or online consumers.
For starters, the world of fashion goes beyond common items like clothing, jewelry, garment care, accessories, and footwear. It carries a spectrum of products that range from cosmetics to perfumes and home designs.
Some of the most popular brands here include Louis Vuitton, Gucci, Chanel, Fendi, Versace, and many others. And if there are some brands you cannot go wrong with, are the fashion brands. Everyone wants to look and feel their best. So, as long as the world exists and new fashion trends keep emerging, this is a category you can rely on.
2. Beauty and Makeup Brands
Influencers in the beauty industry are some of the most successful personalities on social media. This can partially be attributed to the high demand for beauty-related products.
Usually, many of us would look at beauty products as just makeup items like lipsticks and mascara, but it goes way beyond. It covers an even broader range of products, including skincare and haircare items.
The good thing about promoting beauty products is that most of the social media users are young to middle-aged adults. This is the age group that is quite conscious about how they look. And they are quite informed about the products and services available to help them achieve that.
In this light, picking products in the beauty industry to promote as an influencer is an excellent career move. Just ensure you do your research well, as these products can be very sensitive. Go for the best quality to avoid any backlash from your audience.
Some of the most popular beauty brands include Maybelline, CoverGirl, Nivea, L'Oreal Paris, Sephora Collection, and Dove Soap.
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3. Food and Nutrition Brands
Who doesn't love eating – especially when it's a fine meal or snack? Well, food is a necessity in a human's life. You can't live without eating. This makes brands in the food industry quite popular with consumers.
Even better, with the continued sensitization to eating healthy foods, people are now more conscious about what they eat. This shift in consumer behavior has created even more opportunities for influencers in this sector. People no longer just look for just food to fill their bellies; they look for nutritional value.
Now, you don't have to limit yourself to just promoting junk food. If you want brands that sell, try promoting healthy snacks, beverages, and other nutrition-based products like vitamins and supplements.
For instance, do you think your audience would love healthy snacks? Try promoting Eat Your Coffee nutritional snacks. How about beverages? Green Tea Hawaii and Bai Brands are among the popular beverage brands you can try out.
The truth is that you have endless possibilities when it comes to promoting food-related products. All you need is research and some creativity in your marketing efforts. Other popular food brands that have had great success with influencers include Coca-Cola, McDonald's, Starbucks, KFC, Oreo Cookies, and Kellogg's.
4. Health and Fitness Brands
Leading a healthy lifestyle is something that many people aspire to do. And this has created great opportunities for fitness-related brands on social media. Personal trainers, nutritionists, mental health advocates, and yoga instructors are all reaping big from this trend. And so could you.
This is a sector with multiple categories and sub-categories, each with different products to promote. For instance, if you are into yoga, there are several gear and clothing brands you can work together with. And don't forget about the supplements for aiding muscle growth and weight loss.
Some of the popular fitness brands you can consider include Nike, Adidas, Reebok, Under Armour, and Fitbit. These brands offer some of the most essential products for health and fitness enthusiasts. For example, Nike has some of the best workout clothes and shoes, while Fitbit is a major player in the fitness tracking devices niche.
So, if you choose this as your niche, you could target both casual gym-goers, joggers, and those looking to take their fitness seriously. The opportunities are endless in this sector.
You can also mix food and fitness brands for even better results. For instance, promoting a healthy snack like Eat Your Coffee bars, together with Nike shoes, would be a great combination.
5. Financial Brands
Money makes the world go round. It is an essential part of our lives as everything revolves around it. Whether you want to eat, travel, buy a house or a car, get medical care, or go to school, it requires money. As such, almost everyone wakes up every morning looking for ways to make money to make their lives better.
This makes financial products right, from investment apps, banks, and insurance companies to cryptocurrency and stock trading, among the most sought-after products. Everyone wants to make money! And this is a great niche for influencers.
The great thing here is that you don't have to be a finance expert or an economist to work with these brands. All you need is passion and knowledge of the financial arena. However, before you even think of partnering with any of these brands, you must have a destination in mind. It could be to help people save money, invest wisely, or make money through trading stocks and cryptocurrencies.
Defining your goal will help you choose the best financial brands to meet your target audience's needs. Some of the popular brands here include Robinhood, Acorns, Coinbase, and WalletHub. Research each brand well before recommending it to the consumers.
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6. Travel Brands
After working so hard to make ends meet, everyone needs a break. And this is why the travel and hospitality industry has grown tremendously over the years. People are now spending more money on vacations, hotels, airfare, and tours than ever.
As such, this niche offers amazing opportunities for influencers to work with top travel brands in their campaigns. All you need is your creativity, a love for travel, and the ability to capture amazing experiences.
Luckily, the travel industry is huge. And it pays attractive commissions. So if you want to make big cash, this might be the niche you need.
You can promote anything from hotels, airline companies, booking agencies, travel credit cards, travel gear, etc. For instance, if your target is to help your audience conveniently without worrying about the costs, you can promote a travel credit card like Chase or Bank of America. Or, if you want to help them book their dream vacation seamlessly, Expedia or Booking.com could be the ideal partners for you.
What about when you want your audience to make money or save on travel? Airbnb and Skyscanner could be the best solutions.
With Airbnb, your audience can learn how to make money from their unused space by letting it out to travelers. And for travelers, it makes it easy for them to get affordable accommodation and enjoy a feeling of a home far away from home. Skyscanner, on the other hand, helps your audience search and compare flights to get the best deals.
7. Technology Brands
We are living in an era of technology. And with the numerous advancements in this field, consumers now expect more convenience, speed, and efficiency from their gadgets.
This has birthed a range of technology brands that compete daily to help us achieve our goals faster. For instance, more sophisticated gadgets, including phones, laptops, smart TVs, watches, and digital assistants, are now available.
If you want to make it big in the influencer space, technology brands should be on your list. Everyone wants to have the latest gadgets and accessories. And this makes it easy to find the right audience for your campaigns.
You can work with brands like Apple, Microsoft, Samsung, Sony, and Amazon. Each one of these companies has a range of products you can promote in your posts or videos and make money.
8. Gaming Brands
This is another area where influencers can make really good money. The gaming industry is growing very fast, and there are so many products that gamers need. This includes game consoles, controllers, headsets, games, etc.
You can jump into this industry with brands like Xbox, PlayStation, Nintendo, EA Sports, and Ubisoft. These companies have a wide range of products that you can promote to your audience.
By working with reputable gaming brands, you can show your audience the best gaming experience and help them make their dream come true. Plus, you get to make money and grow your influencer career.
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9. Luxury Brands
With more money, more people look to buy luxury products and services. As such, influencers now have an avenue to promote luxury brands and make money.
You can find top luxury brands in the fashion, beauty, automotive, travel, and hospitality industries. All you need is to choose a niche that resonates with your personal style and target audience.
For instance, if you are into yachting or sailing, you can partner with luxury yachting brands. Or, if you are into fine dining, there are plenty of high-end restaurants to pick from.
Jewelry, watch, and other accessory brands are also great for promoting when it comes to luxury products. And if you don't want to focus on individual items, luxury travel packages from reputable companies like Virgin or Emirates could be an ideal pick.
The goal here is to get your audience the finest things in life. And as they enjoy life's finest, you can also smile all the way to your bank to get your money.
10. Home Decor Brands
Everyone likes going back to a welcoming home after a long day of work. Home décor and improvement brands make sure that your audience can create a beautiful home and live in comfort.
From furniture to appliances, there are numerous products and services you can promote here. You can partner with brands like IKEA, Bed Bath & Beyond, Crate & Barrel, Wayfair, and Home Depot. You can also look for smaller companies that offer top-notch products like wall art, furniture, bedding, and more.
By working with home décor brands, you can help your audience create a beautiful living space that they can be proud of. And, as always, you get to make money while doing this.
How to Pitch to Brands as an Influencer
Identifying a brand is one thing; getting them to work with you is another. To convince a brand that you can sell their products, your pitching skills will come in handy.
Luckily, we have you covered!
When pitching to brands as an influencer, here are some tips you need to keep in mind.
- Do Your Research: Before pitching, make sure you've done your homework about the brand. Learn about their products and services, target audience, and campaigns they're running or have run in the past. Gather all the information that can help you create a successful campaign.
- Make Your Pitch Personal: When creating your pitch, make sure it's personal and tailored to the brand. You'll want to show them how you can add value to their company and why your audience is the perfect fit for their products or services.
- Be Creative: To stand out from the crowd, you need to think outside the box. Instead of simply pitching a standard campaign, come up with unique ideas that will wow your potential partner. By demonstrating that you can make their brand stand out in the influencer market, they're more likely to accept your proposal.
- Indicate why you love the product: Show the brand why you love their product and why it'll be successful with your audience. Use facts, stories, and statistics to show them how you can help them reach their goals.
- Don't forget your rates and CTA: Make sure you include your rates and a clear call-to-action in your pitch. This will make it easier for the brand to decide if they want to work with you or not.
Influencer Email: What is It?
Influencer email is a type of outreach that influencers and brands use to establish contact and collaborate. It's an effective way to initiate talks with potential partners and negotiate deals, as well as provide updates on ongoing campaigns.
For successful influencer emails, you need to be clear about what you want from the brand and provide them with all the information they need to make an informed decision. You also need to ensure that your message is concise and professional while still expressing your enthusiasm for the project.
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Influencer Email Template
Here is an example of an influencer email template.
Subject Line: Looking to collaborate on your upcoming project
Dear {Brand Name},
My name is {Your Name}, and I'm an influencer with a following of {Number of Followers}. After seeing your recent posts, I am interested in collaborating on your upcoming project.
I believe my audience would be the perfect fit for your brand, and I am confident that together, we can create a successful influencer campaign.
I have attached my media kit with detailed information about my experience, target audience, and analytics. I am also available to answer any questions you may have.
If you're interested in working together, please let me know so that we can discuss the project further.
Thank you for your time, and I look forward to hearing from you.
Sincerely,
{Your Name}
FAQs
What are the best influencer brands to work with?
Some of the top influencer brands to consider for a successful influencer career include fashion and beauty brands, lifestyle and home décor brands, as well as travel companies. You could also opt for technology companies, food & beverage companies, and health & wellness brands. All this depends on your target audience.
How do I contact an influencer brand?
The best way to contact an influencer brand is to send them a personalized and well-crafted email. Make sure you include all the relevant information and details about your experience and audience. You can also use social media platforms such as Twitter, Instagram, or Facebook to reach out to potential partners.
What should I include in my influencer email?
When writing your influencer email, you should include a personalized message that expresses why you are interested in the brand and how you can add value to it. You should also provide them with information about your audience, experience, and analytics.